Chassis no.0 — the first Ferrari Luce to roll off the line — is set to be sold by RM Sotheby’s during Monterey Car Week, with the auction house predicting it will fetch well above its list price of £500,000. The car will be donated to the Ferrari Foundation, which funds educational initiatives.
This particular Luce was custom-ordered through Ferrari’s Tailor Made programme and finished in a special Madreperla Semi-Gloss paint — a unique white with shifting iridescent reflections, from green to violet, depending on the angle and light.
Designing the car’s minimalist aesthetic was Sir Jony Ive’s studio, LoveFrom, which gave it a look more akin to high-end industrial design than a classic Ferrari. The car’s white alloy wheels and matching calipers, along with its cabin’s subdued palette, reflect that restrained vision.
A plaque inside the car confirms its status as the first production Luce. That kind of provenance has long appealed to collectors, who often pay a premium for such landmark numbers.
Despite the buzz, the winner of the auction won’t drive it away immediately. The car will return to Maranello after the sale and won’t be handed over until the first quarter of 2027. The example being sold is built to US specifications, a nod to the region’s importance in both the brand’s global sales and the Monterey event itself.
The Luce has sparked mixed reactions since its debut. But for collectors, few opportunities are as rare as owning the very first example of a significant new model.