Eric Shanks, CEO of Fox Sports, expressed support for FIFA's introduction of hydration breaks in the 2026 World Cup. But rather than focusing on player welfare, fans took issue with his stance, believing it served only to boost broadcasting revenue.
Fan reaction was swift and brutal
Soccer fans on X lambasted Shanks for appearing to ignore the true purpose of the breaks. Many took to social media to criticize him for what they saw as a cynical focus on profits over the integrity of the game.
One fan wrote, 'What an absolute moron...,' while another called his comments 'pathetic' and accused him of not caring about the sport. Others pointed out how the breaks would directly benefit Fox's bottom line.
Fox Sports stands to gain over $500 million
According to reports, the hydration breaks are expected to bring in an additional $500 million for Fox Sports. Fans see this as the real motive behind Shanks’ endorsement of the breaks, despite the supposed benefits to players.
FIFA has yet to decide whether to continue the hydration breaks in future tournaments, but for now, the debate rages on. Shanks’ comments have done more than spark conversation—they've confirmed suspicions about the role of money in soccer.