A temporary window for Pixel protection
Starting today, users of Pixel 9 and 10 devices in the US, UK, and Japan can join Google’s Pixel Care+ past the typical 60-day deadline. This open window ends on August 2 and marks the first time the company has allowed late enrollment for existing customers.
What it includes — and what it doesn’t
Pricing depends on the device and payment terms. For example, the Pixel 10 Pro costs $13 monthly or $239 for two years. Care+ covers drops, spills, and cracked screens. Repairs like charging port issues or weak batteries are free. Replacement devices often ship the next business day if available.
But eligibility is strict. Devices must show no signs of previous damage — broken screens, moisture, or swollen batteries rule out enrollment. The fold models are not included, and those already in a Google device protection plan can’t enroll again.
A strategic move for future growth
This offer could target users who regret not signing up when they first bought their Pixel devices. It may also test if extending enrollment periods helps boost long-term adoption. Regardless, the opportunity ends on August 2 and only covers a limited set of models.