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Retail shake-up

Sainsbury’s sells Argos for £120m

Sainsbury’s sold Argos for £120m in February, a stark drop from the £1.4bn purchase price in 2016.
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Sainsbury's storefront displays LloydsPharmacy and Argos signage through large glass windows.
Foto: City AM
The essentials
  • Sainsbury’s sold Argos to Swift Partners in a £120m deal.
  • The retailer generated £4.1bn in sales last year.
  • Sainsbury’s expects a £350m one-off accounting loss from the deal.

Sainsbury’s to offload Argos for £120m as part of major strategic shift

Sainsbury’s has revealed plans to sell Argos in a £120 million transaction, a steep drop from the £1.4 billion the supermarket giant paid for the catalog retailer in 2016. This decision highlights the financial struggles that have plagued Argos over recent years, with the company being valued at just £344 million in its most recent accounts. Last year, Argos recorded £4.1 billion in sales, a fraction of the £25.9 billion generated by Sainsbury’s food operations. The sale will provide a significant cash injection for the supermarket, helping to refocus its efforts on core grocery business.

The deal is set to be led by a new company formed by Richard Pennycook, the chairman of On the Beach, and Trevor Strain, the former CEO of Morrisons. Their acquisition of Argos is backed by True Capital, a private equity firm co-founded in 2013 by Matt Truman and Paul Cocker. Since its creation, True Capital has allocated £150 million across private equity investments and added £5 million in venture capital stakes, demonstrating the firm’s experience in the retail and consumer sectors. Pennycook, the former CEO of Co-op, now has the power to bring back the Argos catalogue, which ceased in 2021 after nearly 50 years. Pennycook expressed his deep association with the brand, noting that he had used to sit around the kitchen table putting green shield stamps into books.

The financial structure of the agreement includes an upfront payment of £70 million, largely sourced from the sale of an Argos warehouse. A further £50 million will be paid over the next three years. Following the announcement, Sains2bury’s shares climbed by more than five percent, reaching 374p in early trading. This reflects investor confidence in the company’s decision to divest a struggling division and refocus on its food retail operations.

While the sale is expected to cut Sainsbury’s net debt by £250 million, the supermarket will also face a one-time accounting loss of £350 million. This loss underscores the challenges of offloading a business that has underperformed consistently. For Sainsbury’s, the transaction is a strategic move to streamline operations and invest more heavily in the food market, where it has seen stronger returns and growth. The catalogue retailer’s sales fell to £4.1 billion this year, making up just under 16 per cent of the group’s £30 billion takings.

The new ownership team has expressed optimism about Argos’s potential, emphasizing the retailer’s well-established brand, loyal customer base, and committed workforce. Richard Pennycook has stated that the team sees real opportunities to invest and build on the progress made under Sainsbury’s leadership. Despite this confidence, Argos has struggled in a broader market described in April as “subdued,” highlighting the ongoing challenges in the general merchandise sector. Pennycook acknowledged the fragile spending confidence of UK consumers but said a key part of the business plan would be working closely with suppliers to bring innovative and great-value products to customers.

Sainsbury’s CEO Simon Roberts has highlighted the benefits of the deal, stating it will allow the company to fully refocus on its core food business. He praised the transformation of Argos into a leading multichannel retailer with a strong customer presence and dedicated staff. For Sainsbury’s, the move is part of a broader strategy to boost cash generation, improve financial health, and capitalize on long-term growth in the food market. Argos had been described as “a thorn in the side” for Sainsbury’s, with a one per cent drop in sales during key trading periods like Christmas and Black Friday. Despite recent commitments to accelerate the transformation of Argos, Sainsbury’s has opted to offload the struggling division. Argos will continue to operate hundreds of the grocer’s sites and offer Nectar points, but Sainsbury’s will benefit from the absence of this distraction.

“Sainsbury’s has transformed Argos into a leading multichannel retailer with millions of customers and thousands of talented colleagues.”

Frequently asked questions

When will Sainsbury’s receive the £70m payment?

The £70m will be paid when the deal is completed in February 2025.

Who is leading the Argos takeover?

The takeover is led by Richard Pennycook and former Morrisons CEO Trevor Strain.

Based on reporting by City AM, compiled by the Tradingbird newsroom. Published 02 Aug 2026, 20:08.
Topics: Commodities · Deals

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