← Back
Energy drink surge

مبيعات Monster تقفز بنسبة 20% بسبب الطلب العالمي

بلغت مبيعات Monster Beverage في الربع الثاني 2.54 مليار دولار أمريكي، مدفوعة بزيادة قدرها 34% في الأسواق الدولية.
By
A man in dark blue suit gestures while speaking at a conference with floral backdrop and "CONFERENCE" text.
Foto: Symbolbild | Costar · Symbolbild (Bildsuche: Hilton Schlosberg CEO) - nicht das Originalfoto der Quelle.
The essentials
  • نمت إيرادات Monster الدولية إلى 1.16 مليار دولار في الربع الثاني، بزيادة قدرها 34% على أساس سنوي.
  • يفوق الطلب العالمي على مشروبات الطاقة القهوة والمشروبات الغازية، مما يزيد من مبيعات مونستر.
  • أبلغت شركة مئوية عن انخفاض المبيعات بسبب المنافسة من مشروبات كوستكو الخاصة.
  • ارتفعت النفقات التشغيلية لشركة Monster إلى 679.2 مليون دولار، متجاوزة تقديرات المحللين.

New York-listed Monster Beverage Corp. posted a 20% sales increase in its latest quarter, with international markets growing even faster. The firm reported $2.54 billion in revenue, topping forecasts of $2.43 billion.

The energy drink giant is capitalizing on shifting consumer tastes, as more people swap coffee and soda for stimulant-laced beverages. International revenue spiked 34% to $1.16 billion, a sharp contrast to slower growth in its home market.

Celsius Holdings faced a tougher environment, with sales of its energy drink line falling amid competition from private label brands. Costco’s new energy drink, launched this quarter, is one factor behind Celsius’ struggles, according to reports.

Despite rising costs for aluminum and shipping, Monster managed to beat earnings expectations. The firm reported 60 cents per share, above the 58 cents analysts had forecast. CEO Hilton Schlosberg warned that elevated aluminum prices would continue through the remainder of the year.

Monster’s foray into alcohol, with brands like Wild Basin and Dale’s Pale Ale, saw a 15% revenue drop year-over-year. Sales from these categories fell to $32.2 million, reflecting broader consumer trends toward reducing alcohol consumption.

Shares of Monster traded flat in after-hours trading Thursday, following a nearly 23% gain this year. Analysts continue to watch the energy drink sector closely, with both opportunities and threats emerging as competition heats up.

“The company expects increased aluminum costs at least through the end of this year.”
The other side

Celsius' declining sales and the rise of private label brands signal that Monster's success may not be unchallenged.

Based on reporting by Financial Post, compiled by the Tradingbird newsroom. Published 07 Aug 2026, 04:04.

Related

£1m a year for Pollock? Unrealistic in rugby · Markets ·

NY Sues Kalshi Over $36B in Illegal Gambling, Says Platform Violates State Law · Markets ·

73.4% of restaurants keep prices stable · Markets ·

Wine legend Matthew Jukes dies at 58 · Markets ·

90.2% of $1.5B hack funds untraceable · Markets ·

Read this in: English · Arabiy · Deutsch · Espanol · Italiano · Portugues · Russkij · Turkce