Raptor PR has launched a new platform called Early Gaming Growth (EGG) to help gaming startups with their B2B outreach. This platform supports early-stage companies. It helps them build trust with game developers, publishers, and investors.
EGG uses a multi-channel strategy. It works with B2B media, industry creators, and micro-influencers. It covers channels like Substack, YouTube, newsletters, and podcasts. It also helps create content for LinkedIn and blogs. This shows expertise and addresses the challenges in the gaming industry.
Raptor PR CEO Rana Rahman said the media landscape in gaming has changed a lot in five years. He says companies need a broad strategy. They must reach a wide range of technical stakeholders. These stakeholders include game developers, publishers, and investors.
Building trust through smart communication
Rahman says B2B success isn’t just about getting attention. It’s about building trust over time. He says EGG works on this idea. Long-term trust matters in complex B2B sales. Consistent messaging helps stay relevant during sales decisions.
Andrew Wailes, CEO of PlaySafe ID, agrees. He says many startups have trouble sharing their knowledge well. Their messages often lack depth. He says consistency is key. A good team helps maintain visibility. This matters even when there are no big announcements or events.