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Coinbase Prepares Regulatory Backup Plan for Product Expansion

By Markets Desk · 2026-09-12 · 2 min read
A digital coin resting on a stack of paper currency
Illustration: Tradingbird

Coinbase CFO Alesia Haas stated that the company will pursue SEC and CFTC approval for new products if the CLARITY Act fails to pass the Senate.

Coinbase plans to launch new crypto products through U.S. regulators even if the CLARITY Act fails. Chief Financial Officer Alesia Haas identified the SEC and CFTC as the alternative path for market expansion. The Senate requires 60 votes to advance the bill on September 15. This threshold applies to moving the legislation forward, not to final enactment. The company views agency action as a viable route for introducing derivatives and staking services. Executives note that legislation would accelerate investor adoption. However, regulatory frameworks can serve the same purpose in the interim.

President and Chief Operating Officer Emilie Choi outlined the strategic shift. The focus moves from waiting for Congress to engaging directly with agencies. This approach aims to maintain customer access during legislative debates. The move signals confidence in the existing regulatory infrastructure. It also highlights the urgency of defining market structure. Traders may see new products regardless of the bill's fate. The timeline depends on agency response rather than legislative speed.

Regulatory Pathways for New Assets

Derivatives, tokenized assets, and staking face different regulatory conditions. Each category requires specific approvals under current rules. The CLARITY Act would provide a unified framework. Without it, Coinbase must navigate separate agency jurisdictions. This process may slow the rollout of certain services. It does not stop the development of new products. The company has prepared for both legislative and regulatory outcomes.

Senate Vote Thresholds and Timing

The September 15 vote is a procedural step. It requires 60 votes to pass the filibuster. This action advances the bill to the next stage. It does not guarantee final passage. The company monitors this vote closely. A failure to reach 60 votes triggers the backup plan. The backup plan relies on existing regulatory authority. This ensures continuity of business operations.

Impact on Crypto Traders

Traders may experience changes in product availability. New services depend on regulatory clearance. The CLARITY Act could bring investor money into the market faster. Agency action provides a slower but stable alternative. According to GN markets/crypto (en-US), this strategy allows Coinbase to maintain growth. It reduces reliance on a single legislative outcome. The market remains focused on the September 15 date.

Based on reporting by CryptoRank, compiled by the Tradingbird desk.

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