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Apple enters the foldable phone market with iPhone Duo

By Tech Desk · 2026-09-09 · Updated 2026-09-10 06:02 UTC
A sleek, folded titanium device resting on a minimalist surface
Illustration: Tradingbird

Apple has launched the iPhone Duo, its first foldable phone powered by the A20 Pro chip, starting at $1,999. The device, unveiled by new CEO John Ternus, features a passport-sized folded form and is set for pre-orders on October 16.

  • According to GN technics/ai (en-US), the new device will be pre-ordered starting October 16 and available in stores the following week, with its folded form factor designed to be as compact as a passport to avoid the awkward aesthetics of competitors' models.

    Source: GN technics/ai (en-US)
  • GN technics/mobile (en-US) notes that the iPhone Duo is the first major hardware launch under new CEO John Ternus, with experts suggesting Apple waited for the foldable market to mature regarding durability before entering. The report also highlights that despite Apple's history of dominating new categories, the device faces stiff competition and remains a niche segment comprising only about 2% of the global smartphone market.

    Source: GN technics/mobile (en-US)
  • GSMArena has confirmed the iPhone Duo features a 7.6-inch main display and a 5.4-inch cover screen, both with 3,000-nit brightness, powered by the new 2nm A20 Pro chip. The device is priced starting at $1,999, with pre-orders opening on October 16 and a retail launch scheduled for October 23.

    Source: GSMArena
  • Apple has officially launched its first foldable smartphone, the iPhone Duo, aiming to challenge Samsung's dominance in a niche market segment.

    Source: GN technics/mobile (en-US)
Based on reporting by GN technics/mobile (en-US), GSMArena, GN technics/mobile (en-US) and GN technics/ai (en-US), compiled by the Tradingbird desk.

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