GCEX Names Marrakchi Managing Director of Dubai Digital Assets Unit
GC Exchange FZE appoints Alya Marrakchi as Managing Director, following VARA approval for her new leadership role.
Key points
- GC Exchange FZE appoints Alya Marrakchi as Managing Director following VARA approval.
- Marrakchi expanded the firm's institutional client base across the UAE and GCC since June 2025.
- The appointment follows the addition of Mohammed A. Mulla to the Dubai entity board.
GC Exchange FZE has appointed Alya Marrakchi as its new Managing Director. This move follows formal approval from Dubai’s Virtual Assets Regulatory Authority.
Marrakchi joins the executive team after expanding the firm’s institutional client base across the Gulf. She will lead the company’s digital asset operations in the region.
Regional growth drives the promotion
Marrakchi joined the sales organization in June 2025 and focused on institutional relationships. Her efforts expanded the commercial pipeline and regional client base significantly.
The company states she built commercial momentum across the UAE and GCC markets. This performance secured her elevation to the top operational role at GC Exchange FZE.
Leadership expands in the Middle East
This appointment follows the recent addition of Mohammed A. Mulla to the board. These changes signal a broader strategy to strengthen local governance and market presence.
GCEX Group provides liquidity, foreign exchange, and trading technology to institutional clients. The Dubai entity remains a core part of this global service structure.
Executive background supports new mandate
Marrakchi holds senior roles from Hubpay and Clarify B2B before joining GCEX. She also supported Moody’s Analytics partner RisKover in its Dubai entry.
She holds degrees from SKEMA Business School and IHEC Carthage. Her fluency in English, Arabic, and French supports her new regional leadership responsibilities.
