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Rental Housing Yields Lag Behind Costs for Private Landlords

By Markets Desk · 2026-09-14 · 2 min read
A row of multi-story residential apartment buildings with uniform windows and balconies
Illustration: Tradingbird

Private landlords in Germany often operate at break-even or incur losses, contradicting the common belief that rental property is a reliable retirement income source.

Many Germans view rental apartments as a secure retirement income. Recent data suggests this expectation is often unrealistic. A survey by the owners' association Haus & Grund shows many private landlords only cover their costs or lose money. The gap between perceived and actual yield is significant.

Handelsblatt Finanzen analyzed three model scenarios for multi-family house purchases. The calculations assume a purchase price of 1 million euros. Additional transaction costs amount to 10 percent. These figures reflect current market conditions in major German cities outside the largest metropolitan areas.

Purchase price distortion drives investment losses

Investors frequently overpay for properties based on personal preference. Industry expert Jürgen Michael Schick identifies this as a primary error. Buyers often select locations they would like to live in themselves. This leads to purchasing premium properties at top prices.

Economic viability requires a different approach. Simple buildings in mid-tier locations offer better yields. Prestige and aesthetics do not correlate with financial return. Gerald Hörhan, a real estate investor, advises focusing on predictable rental income. Solid demand and manageable risk are more important than aesthetic appeal.

Model calculations reveal limited net returns

The base scenario assumes a net cold rent of 55,000 euros per year. This corresponds to a price-to-rent factor of 20. This ratio applies to most major German cities. Investors must deduct operating expenses from this gross income. These costs cannot be passed on to tenants.

Maintenance and repair costs are estimated at 11,000 euros annually. These are fixed operational expenses. Potential value appreciation from rising rents is excluded from the calculation. Tax benefits are also not factored into these baseline figures. The resulting net yield remains modest under these conditions.

Location strategy dictates investment success

First-time buyers should limit their search radius to 100 kilometers. Familiarity with the local market reduces decision-making errors. Knowledge of neighborhood dynamics helps assess true property value. This geographical constraint mitigates the risk of misjudging location potential.

Demographic growth in a city is a critical factor. Stable population trends support long-term rental demand. Buyers must verify that the specific district fits their financial model. Personal taste should not override these objective economic indicators. Pragmatic selection ensures sustainable cash flow.

Based on reporting by Handelsblatt Finanzen, compiled by the Tradingbird desk.

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