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UK Rental Supply Falls 3% in July

By Markets Desk · 2026-09-14 · 2 min read
A row of residential houses with front doors and windows
Illustration: Tradingbird

Average rents rise as housing stock shrinks for the first time in three years, according to new market data.

Rental supply in the United Kingdom dropped by 3% in July. This marks the first decline in the number of available homes for rent in three years. The contraction has pushed average rents higher. Zoopla data confirms that scarcity, not new regulations, is the primary driver of this trend.

The average monthly rent now stands at £1,340. Competition for properties has intensified. Enquiries per rental listing have risen to 5.3, the highest level in nearly two years. This represents a 6% increase compared to the same period last year.

Regional Variations in Rent Growth

London and Yorkshire and Humberside lead the market in rental growth. Both regions experienced significant drops in housing stock. London saw a 6% decrease in available homes, while Yorkshire and Humberside recorded a 12% drop. Rent growth in London accelerated to 2.9% from 1.7% a year earlier.

Wales presents a contrasting picture. The number of homes for rent in Wales increased by 7%. This rise in supply has resulted in the sharpest slowdown in rental growth across the UK. Dumfries and Carlisle show the fastest rent increases in specific postal areas, rising by 11.3% and 8.8% respectively.

Affordability Drives Higher Rents

Areas with average rents below £750 face the steepest price hikes. Growth in these cheaper markets reaches 5.4%. This is double the national average rate of 2.6%. Smaller, more affordable markets in Scotland and northern England are seeing the most significant pressure on prices.

Higher mortgage rates are keeping potential first-time buyers in the rental sector longer. This reduces the available supply of homes for rent. Demand remains high during the seasonal upturn. The combination of tight supply and sustained demand pushes prices upward.

Market Outlook and Investment

Zoopla predicts rents will increase by 4% to 5% by the end of the year. Low levels of new landlord investment contribute to this outlook. Tenants are staying in their homes for longer periods. Richard Donnell, Executive Director at Zoopla, identifies increased investment as the sustainable route to stabilizing rent levels.

Propertymark CEO Nathan Emerson emphasizes the need for more high-quality rental homes. Falling availability increases competition and affordability pressures for tenants. Landlords face rising borrowing and operating costs. These factors make long-term investment more challenging for the private rental sector.

Based on reporting by thenegotiator.co.uk, compiled by the Tradingbird desk.

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