Wirral Rental Markets Face 30 Inquiries per Home

Wallasey and Birkenhead recorded the highest rental competition in Britain during July and August. Each available home in these Merseyside towns attracted 30 prospective tenant inquiries on average. Property Investor Today reported this data from Rightmove analysis.

The national average stood at 11 inquiries per property during the same summer period. This figure is lower than the 28 inquiries recorded in 2022. It remains higher than the pre-pandemic average of eight inquiries per listing.

Regional demand varies sharply

Scotland recorded the highest average competition across all regions. Properties there received 19 inquiries each during the peak summer months. The North West followed closely with an average of 16 inquiries per listing.

London, the South East, and the East Midlands each averaged nine inquiries. These figures show a clear divide in rental pressure. Demand remains intense in specific northern and western areas despite national trends.

Rent levels stay near records

Average advertised rents remain at national record levels. The figure stands at £1,580 per calendar month across Great Britain. However, the pace of rent growth has continued to slow down recently.

Specific hotspots show varied rent levels alongside high inquiry counts. Birkenhead averaged £874 per month while attracting 30 inquiries. Wallasey averaged £975 per month with the same high inquiry volume.

Supply rebalances but gaps remain

Rightmove states that rental supply has rebalanced compared to previous years. Despite this improvement, specific locations still see high demand. Colleen Babcock noted that competition remains strong in many parts of Great Britain.

The data highlights that summer remains the busiest period for renters. Prospective tenants face significant choice limitations in the identified hotspots. These findings serve as a reminder of persistent local market pressures.