Nothing but Sportz Breaks Out of the App to Build a 24/7 Sports Channel
Nothing But Sportz is dismantling the walls of its digital app, expanding into a continuous linear channel that blends live combat sports with year-round original programming across major streaming platforms.
The screen glows, but the signal has changed. Nothing But Sportz is no longer just a container for isolated live events; it is becoming a destination. The company is launching a 24/7 linear channel that streams continuously, weaving together live competition, documentaries, and athlete-driven content. This shift moves the brand from a transactional pay-per-view model to a persistent home for fans, available across Apple, Roku, and other connected devices.
The core of this strategy remains boxing, but the perimeter has widened. Football, basketball, golf, and horse racing now sit alongside the heavyweight bouts. The goal is simple: keep athletes visible between the marquee dates. By filling the gaps with podcasts, reality shows, and news, the platform ensures that the audience does not drift away when the bell stops ringing. It turns a single night of action into a month of engagement.
Fort Lauderdale Proves the Model Works
Proof of concept arrived in May at the War Memorial Auditorium in Fort Lauderdale. The room was packed, the energy electric, as Olympic gold medalists Yuriorkis Gamboa and Guillermo Rigondeaux stepped into the ring. The event generated over 25 million digital impressions and secured 50,000 pay-per-view purchases. It was not just a fight night; it was a cultural moment, drawing influencers like Deen the Great and Adrien Broner into the mix.
That momentum is now the blueprint. The company is closing out its 2026 calendar with The Social Fight Night on October 24 at Gulfstream Park & Casino in Hallandale Beach. Following that, a March 27 event will spotlight rising contenders. These dates are not standalone; they are anchor points for the new channel, designed to pull viewers into the broader programming ecosystem.
New York City Becomes the Next Target
The sights are set on a larger stage. On June 11, during the Puerto Rican Heritage celebrations, Nothing But Sportz plans its most ambitious live event yet in New York City. Venue and talent discussions are currently underway, but the intent is clear. This event will serve as the crown jewel of the season, leveraging the city’s cultural weight to drive subscriptions and viewership.
Founder and CEO Steven Marcano frames this expansion as a tool for athlete longevity. The platform is built so that fighters can create and earn value before, during, and after their competitive careers. It is a shift from being a spectator to being a creator, with the channel providing the infrastructure to sustain that identity.
Media Kickoff Set for September 24
The next step is immediate. On September 24, 2026, the company will host a media kickoff at Mia Oceanfront in Hallandale Beach. The event offers an early look at the October fight card and the upcoming channel rollout. According to reports from GN sports/boxing (en-US), attendees can expect complimentary food and beverages, but an RSVP is required to secure a spot in the room.
