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Arch Manning Crowned the Final Cheesiest Player in College Football History

By Sports Desk · 2026-09-16 · 2 min read
A large, golden cheese wedge resting on a green football field.
Illustration: Tradingbird

The golden crown sits heavy on Arch Manning’s head, a final tribute to a sponsorship era that is now quietly fading into the past.

The air in Orlando still hums with the residual electricity of a December night that ended in triumph. Arch Manning stands at the center of it all, draped in a royal robe that feels less like a costume and more like a historical artifact. He holds a turkey leg crusted in sharp cheddar, a surreal trophy that tastes of salt and victory. Beside it rests a small crown, the same one once placed on the head of his coach, Steve Sarkisian. It is a moment of pure, unadulterated joy, a capstone to a season that began with doubt and ended with swagger.

Yet this celebration carries a strange, bittersweet weight. The brand that named him the 'Cheesiest' is pulling out. The sponsorship that defined this specific bowl game is ending, making Manning the last player to ever receive this peculiar honor. As the confetti settles on the green turf, the reality sets in: this is the end of an era for the Cheez-It Citrus Bowl. The cheese is gone, but the memory of the play remains vivid.

A Performance That Defied Expectations

Manning did not just show up to the Citrus Bowl; he dominated it. In a 41-27 victory over Michigan, the Texas quarterback displayed a dual-threat capability that left opponents scrambling. He completed 21 of 34 passes for 221 yards and two touchdowns, his arm finding windows in the defense with surgical precision. But it was his legs that truly turned heads. On just nine carries, he racked up 155 rushing yards and two more scores. The ground shook with each step, a physicality that complemented his aerial gifts.

Corporate Shifts Reshape Bowl Landscape

The decision to end the sponsorship stems from broader corporate realignments. Kellanova, the parent company behind the snack brand, was acquired by Mars, Inc. late last year. This merger has led to a reevaluation of marketing strategies, resulting in the withdrawal from the Citrus Bowl and the Sun Bowl. The brand had climbed the bowl game hierarchy, moving from the Cactus Bowl to the Tangerine and finally the Citrus, but the new ownership appears uninterested in continuing this vertical climb. As Yahoo Sports reports, the Pop-Tarts sponsorship remains, but the cheese is leaving the field.

Legacy Secured in History Books

For Manning, the irony is lost on the fans who cheered him on. He enters the record books not just as a winner, but as the final 'Cheesiest' player in college football history. It is a title that is both whimsical and permanent. The game may change names, the sponsors may rotate, but the image of a quarterback in a royal robe, holding a cheesy turkey leg, will remain etched in the minds of those who watched. It was a fun bit, a fun game, and a final, delicious farewell to a specific chapter in postseason football.

Based on reporting by Yahoo Sports, compiled by the Tradingbird desk.

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