World Team Tennis Relaunches with New Ticketing Partner
A 1974 co-ed league returns to three arenas this December, backed by a new hospitality partner and star players.
Key points
- World Team Tennis relaunches in December with six events across Brooklyn, Toronto, and Miami.
- Elevate serves as the ticketing and hospitality partner, offering packages from $399 to over $2,200.
- The league features star players like Jessica Pegula and Taylor Fritz, with free streaming on Fandango.
The clay dust settles on a memory from 1974, but the court lights are flickering back on for a different generation. World Team Tennis, the co-ed league that once thundered through the mid-seventies, is stepping onto the hardwood and carpet of three North American arenas this December. It is a revival that smells of fresh paint and anticipation, anchored by a new partnership that promises to reshape how fans interact with the sport.
Elevate has been tapped as the ticketing, hospitality, and experiential provider for the relaunched WTT. The deal covers the full spectrum of fan engagement, from strategy and product design to logistics and analytics. As tickets for the six upcoming events hit the market last week, the infrastructure for a modern tennis spectacle is already in motion.
Premium access redefines the fan experience
Beyond the standard gate, Elevate is engineering a ladder of access that turns a match into a lifestyle. The Pro Player of the Day package, starting at $2,295, offers courtside seating, all-inclusive dining, and a private car service with a dedicated host. It is a velvet-rope world where the audience sits inches from the baseline.
For those seeking a taste of the action, the WTT Match Point package allows fans to step onto the match court for a point, starting at $899. The Courtside Club and WTT Insider tiers offer various levels of proximity and practice access, ranging from $399 to $849. These offerings mirror the U.S. Open’s premium strategy, a model that has become a significant annual revenue stream for the USTA.
Star power drives the return
The league returns with three city-based teams headlined by current tennis heavyweights. Jessica Pegula, Taylor Fritz, Frances Tiafoe, and Tommy Paul form the core of this roster, bringing immediate global recognition and competitive gravity to the event. Their presence transforms the matches from niche exhibitions into major sporting events.
The schedule is tight and geographically focused. Six events will take place at Brooklyn’s Barclays Center, Toronto’s Coca-Cola Coliseum, and Miami’s Amerant Bank Arena between December 1 and 15. This concentrated run allows for rapid fan engagement and media saturation across key markets.
Broadcast reach expands the audience
Visibility is a cornerstone of the relaunch. Through a deal with Versant’s USA Sports, live coverage will air on CNBC and stream for free on Fandango. This dual-channel approach ensures the sport reaches both traditional sports viewers and a broader digital audience, removing the friction of cost for casual observers.
As reported by Sports Business Journal, the combination of premium hospitality and wide broadcast access creates a robust commercial framework. The league is not just selling tickets; it is selling a curated experience that leverages the star power of its players and the operational expertise of its new partners to rebuild a legacy from the ground up.
