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1-800-Flowers Q2 Loss Widens as Revenue Drops 12.9%

By Stocks Desk · 2026-09-10 · 2 min read
A bouquet of fresh flowers wrapped in paper
Illustration: Tradingbird

1-800-Flowers reported a $0.80 non-GAAP loss per share in Q2 CY2026, missing analyst expectations. Revenue fell 12.9% year-on-year to $293.1 million, and the company issued FY2027 EBITDA guidance below consensus. The stock dropped 15.5% following the release.

1-800-FLOWERS (NASDAQ:FLWS) posted a non-GAAP loss of $0.80 per share for the second quarter of calendar year 2026, a 11.6% miss against the analyst consensus of -$0.72. Revenue declined 12.9% year-on-year to $293.1 million, landing slightly below the $293.6 million expected by Wall Street. The market reacted sharply to the earnings miss and weak outlook, with the stock falling 15.5% to a market capitalization of $223.7 million.

The company’s adjusted EBITDA contracted to -$31.02 million, representing a -10.6% margin and a 27.9% deterioration compared to the same period last year. Operating margin compressed significantly to -19.2%, down from -13.5% in the prior year’s Q2. Despite the widening losses, free cash flow improved slightly to -$33 million from -$36.1 million a year earlier, indicating a marginal reduction in cash burn during the quarter.

Multi-Year Revenue Decline Persists

The Q2 results continue a long-term trend of declining demand for the online florist and gift retailer. Over the last five years, 1-800-Flowers’s revenue has shrunk by 6.7% annually, while earnings per share have fallen at a faster clip of 21.5% per year. This divergence suggests that the company has been increasing spending to maintain sales levels, yet failing to convert those efforts into profitability. The two-year revenue decline rate has accelerated to 9.4% annually, indicating that the demand erosion is not stabilizing.

The operating margin has averaged negative 4.3% over the last two years, reflecting a structural challenge in the business model. As a consumer discretionary retailer, the company must continuously invest in marketing and product development to remain relevant, but the current trajectory shows that these costs are outpacing any revenue generation. The consistent lack of operating profit raises concerns about the sustainability of the current cost structure in a competitive e-commerce landscape.

FY2027 Guidance Falls Short of Estimates

Looking ahead, 1-800-Flowers provided EBITDA guidance for fiscal year 2027 at a midpoint of $12.5 million. This figure is significantly below the analyst consensus estimate of $20.02 million, signaling that management expects profitability to remain elusive or weaker than anticipated. Sell-side analysts currently project that revenue will remain flat over the next 12 months, a stagnation that is below the average for the sector. The gap between the company’s internal outlook and external expectations was a key driver of the post-earnings stock decline.

Market Reaction Reflects Profitability Concerns

The 15.5% drop in share price underscores investor skepticism regarding the company’s ability to turn around its financial performance. According to data from GN markets/earnings (en-US), the market is punishing the stock for the combination of a top-line decline and a widening bottom-line loss. While the revenue miss was minor, the EPS miss and the conservative forward guidance created a narrative of continued financial distress. The company’s market cap of $223.7 million now prices in significant uncertainty about its path to sustainable profitability.

Based on reporting by GN markets/earnings (en-US), compiled by the Tradingbird desk.

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