Elijah Lee’s the Icon Blends Gaming Lore with Documentary Style

A Chicago creator uses 3D models and archival research to turn video game history into accessible educational content.
Key points
- Elijah Lee creates documentaries on The Icon that use archival research to explain video game history.
- The production process involves creating or buying 3D models and recording voiceovers for in-game characters.
- Lee cites 1990s Dreamcast commercials as inspiration for placing digital characters in realistic settings.
Elijah Lee has moved beyond standard listicles to produce mini-documentaries that explore the deeper history of video games. Operating out of Chicago, Lee uses his platform, The Icon, to examine the creative processes and cultural impacts behind popular titles. His work bridges the gap between casual gaming interest and serious historical inquiry.
The project emerged from Lee’s background in computer science and journalism, combined with a frustration with social media algorithms. He sought a format that allowed for deeper storytelling than typical short-form content. The result is a series of videos that treat video games as a legitimate art form worthy of detailed analysis and preservation.
Archival research drives the narrative
Lee’s process begins with extensive deep dives into untold lore, relying heavily on sources like Archive.org and the Video Game History Foundation. He pulls lesser-known facts to construct educational narratives that go beyond surface-level trivia. This method helps preserve digital media that might otherwise be lost to time.
The creator emphasizes the importance of conserving these digital artifacts. He notes that many games exist only in the memories of their developers and players. By documenting these histories, Lee contributes to a broader effort to catalog the evolving landscape of interactive entertainment.
Production involves complex 3D modeling
The final videos feature 3D models of video game characters appearing to sit beside Lee, mimicking a couch co-op experience. This visual style requires him to either purchase or create these models from scratch. He then hires actors or records his own voiceovers to bring the characters to life.
The production workflow is meticulous, involving live-action footage merged with digital assets and extensive editing. While the finished product appears playful, the development process is labor-intensive. This approach allows for a unique blend of entertainment and education that distinguishes The Icon from other gaming channels.
Creative inspiration from retro advertising
Lee cites 1990s Dreamcast commercials as a primary inspiration for his visual style. Those ads depicted game characters in real-world settings, a concept he has adapted for his documentaries. He aims to capture that same sense of immersion and engagement.
This influence is evident in how he frames interviews with in-game characters. The tone remains tongue-in-cheek while delivering substantive information about game design. As reported by Yahoo, this method helps make complex technical and historical topics accessible to a wider audience.






