Nhow Hotels Add High-Performance Gaming Suites to European Locations

Minor Hotels has launched a new concept called Game:Nxt by nhow, which brings dedicated gaming setups to select properties across Europe. The initiative moves beyond simple entertainment by integrating high-performance personal computers and professional peripherals directly into guest rooms. This approach transforms the hotel room from a place of rest into a functional workspace for digital play, a shift noted by gaming industry news outlets like GN auto tech/gaming as a response to the booming market for mobile entertainment.

The rollout follows a successful pilot at nhow Berlin and has now expanded to nhow Frankfurt. In Frankfurt, six specific rooms on the fourth floor are equipped with dual 27-inch monitors, high-speed internet connectivity, and ergonomic furniture designed for long sessions. The setup includes a Razer keyboard, mouse, and headset, alongside an integrated PlayStation 5 console. This combination allows guests to choose between PC-based gameplay or console-based experiences without needing to bring their own equipment.

Hardware details and available accessories

The hardware provided in these suites is selected for performance rather than just aesthetics. The PCs are connected via ultra-fast networks to ensure low latency, which is critical for competitive online play. The ergonomic Noblechairs Epic chair and GT5 Gaming Desk are included to support physical comfort during extended periods of sitting. Additionally, the rooms feature immersive neon lighting to create an atmosphere that mimics dedicated gaming cafes, though this may not suit all guests who prefer a more neutral hotel environment.

For those preferring console gaming, the PlayStation 5 comes with a Plus Premium membership, allowing access to a library of streamed games and online multiplayer features. On request, guests can also access a PlayStation VR2 headset, a HyperX microphone, and a Logitech webcam. These additional items suggest that the hotel is also targeting content creators and streamers who need reliable hardware and audio-visual equipment for recording or broadcasting their sessions while on the move.

Portable options and future expansion

Beyond the dedicated rooms, the chain offers a portable gaming suitcase available in several cities including Amsterdam, Berlin, and Rome. This kit contains an integrated screen, a PlayStation 5 console, and two controllers. The suitcase concept allows guests in standard rooms to access high-end hardware without booking the more expensive gaming suite. This flexibility addresses the trade-off between cost and convenience, letting travelers pay only for the equipment they actually use rather than committing to a specialized room for the entire stay.

The expansion is a partnership with esports specialist SK Gaming, which certifies the setup to ensure a professional-grade experience. In 2027, more gaming rooms are planned for properties in Amsterdam, Rotterdam, and Brussels. A dedicated gaming studio in Brussels will serve as a hub for local teams and boot camps. However, no plans have been announced for the London property, indicating a selective approach to where the brand invests in this specialized infrastructure.

Market context and industry trends

This move reflects a broader trend in the hospitality industry to capture revenue from the growing gaming sector. With the video gaming industry reaching half a trillion dollars in revenue in 2025, hotels are increasingly competing with other leisure spaces. Other chains like Holiday Inn and Radisson have introduced similar gaming pods or partnerships with esports providers. This competition suggests that traditional hotel amenities are no longer sufficient for a segment of travelers who prioritize digital connectivity and entertainment options over conventional leisure activities.

The inclusion of high-speed symmetric internet connections and professional-grade hardware signals a shift in what hotels consider essential for modern business and leisure travelers. While this benefits gamers and content creators, it may not appeal to guests seeking a quiet, technology-free environment. The strategy highlights a segmentation of the hotel market, where specific rooms cater to specific needs, creating a niche that competitors are rapidly trying to fill with their own branded initiatives.