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Apple Enters Foldable Market With iPhone Duo

By Tech Desk · 2026-09-10 · Updated 2026-09-10 06:02 UTC
A sleek, folded titanium smartphone resting on a minimalist surface
Illustration: Tradingbird

Apple has officially launched the iPhone Duo, its first foldable smartphone, priced starting at $1,999. The new device, which is significantly larger than recent Pro Max models, is positioned as a direct response to design flaws in rival products, aiming to deliver a seamless, tablet-like user experience.

  • According to Business Insider, Apple CEO John Ternus explicitly criticized competitors' devices for feeling like two phones awkwardly joined, stating the Duo aims to offer an experience as intuitive as an iPad. The report also highlights that the device is 50% larger than the iPhone 18 Pro Max, with pricing extending up to $3,199 for the top-tier storage option.

    Source: GN technics/mobile (en-US)
  • Apple has launched its first foldable smartphone, the iPhone Duo, aiming to correct what it sees as fundamental design flaws in existing competitors. The device targets the premium segment with a starting price of $1,999, positioning itself as a significant evolution in the iPhone lineup.

    Source: GN technics/mobile (en-US)
Based on reporting by GN technics/mobile (en-US) and GN technics/mobile (en-US), compiled by the Tradingbird desk.

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