Apple enters the folding phone market with a high price tag
Apple's first folding iPhone, priced over $2,000, debuted in John Ternus's inaugural keynote, which also featured a major Siri overhaul and a strategic defense of the smartphone as the central device for AI-powered experiences.
According to GN technics/ai (en-US), CEO John Ternus launched the new Siri with a cinematic intro narrated by Tim Cook, positioning the iPhone as an 'intelligent personal hub' to counter competitors and showcasing a significantly improved AI assistant that finally delivers on previous promises.
Source: GN technics/ai (en-US)According to GN technics/hardware (en-US), the September 9 event marks the first major product launch for new CEO John Ternus, who succeeded Tim Cook on September 1. The report also highlights that Apple’s revamped Siri is expected to rely partly on Google technology as the company attempts to close the gap with competitors.
Source: GN technics/hardware (en-US)Apple is set to launch its first folding iPhone, aiming to capture a premium segment of the smartphone market despite a price point exceeding $2,500.
Source: GN technics/mobile (en-US)
