Apple iPhone Output Grows Amid Global Smartphone Slump
Apple has defied the broader 21% contraction in the global smartphone market by increasing production 14% and securing a 19% share of the chipset sector in Q2 2026. This resilience is attributed to strong iPhone 17 Pro demand, which has allowed Apple to gain ground while rivals like Qualcomm and MediaTek struggle with inventory issues and memory costs.
Counterpoint Research reports that Apple captured 19% of the global smartphone chipset market in Q2, driven by robust iPhone 17 Pro demand, while competitors Qualcomm and MediaTek saw shipments drop over 30% due to memory shortages. This data, highlighted by GN technics/mobile (en-US), contrasts with a 21% year-over-year decline in overall global smartphone shipments.
Source: GN technics/mobile (en-US)While the global smartphone market contracted, Apple increased production by 14% in Q2 2026. Analysts attribute this resilience to strategic pricing, noting that the broader industry slowdown was less severe than initially predicted.
Source: 9to5Mac
