Apple Launches First Foldable iPhone and New Pro Models
Apple has launched its $1,999 iPhone Duo under CEO John Ternus, with executives now explaining that the unique 1:1.4 aspect ratio and premium polymer display were designed to overcome the limitations of existing foldables, despite the device's elevated cost.
MacRumors reports that Apple executives defended the iPhone Duo’s high price point by framing the device as essentially two products in one, while also criticizing competitors' foldable screens for feeling like cheap, wavy plastic compared to their new polymer-based nano-texture display.
Source: MacRumors9to5Mac reports that CEO John Ternus and SVP Greg Joswiak defended the timing of the iPhone Duo launch, citing a focus on superior durability and design over the "wavy" and "cheap-feeling" competitors. The duo also emphasized that the device represents a fresh opportunity to integrate hardware and software, rather than simply copying existing market trends.
Source: 9to5MacIGN Southeast Asia highlights that the iPhone Duo's 1.4:1 aspect ratio and Apple's strict developer guidelines may finally solve the long-standing issue of black bars and stretched displays that have plagued gaming on other foldables.
Source: GN technics/gaming (en-US)According to GN stocks/nasdaq, Apple shares ended the day roughly flat despite the historic reveal, a move analysts attribute to a standard 'sell the news' reaction and concerns over the $1,999 price tag limiting immediate volume. Citi estimates only about 5 million units will ship in the second half of 2026, suggesting the device will not yet drive significant revenue growth.
Source: GN stocks/nasdaqCNBC reports that CEO John Ternus made his first major keynote appearance, revealing that the foldable iPhone Duo starts at $1,999 and that the iPhone 18 Pro lineup is being released in new glacier and burgundy finishes.
Source: GN technics/ai (en-US)Apple has officially entered the foldable smartphone market with the iPhone Duo, a device that trades familiar biometric security for a sleeker profile. The launch also includes price hikes for the new iPhone 18 Pro lineup, driven by rising component costs.
Source: GN technics/mobile (en-US)
