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Apple raises prices for unchanged iPhone models

By Tech Desk · 2026-09-09 · Updated 2026-09-10 07:17 UTC
A sleek, modern smartphone resting on a minimalist glass surface
Illustration: Tradingbird

Apple has quietly increased the cost of the iPhone 17 series, iPhone Air, and iPhone 16 by $100 each in the US, with the hike applying across all available regions. This move, driven by ongoing memory supply constraints, breaks with the company's usual practice of discounting previous-generation hardware after new launches.

  • GSMArena confirms the price hike extends to the iPhone 16, which is now $799 in the US, and notes the increases are happening globally. The outlet attributes the move to a memory supply crunch, marking a rare instance of Apple raising prices on older devices rather than lowering them.

    Source: GSMArena
  • The iPhone 17, iPhone Air, and iPhone 17e have all seen a $100 price increase, despite no hardware changes, as Apple adjusts to rising component costs.

    Source: 9to5Mac
Based on reporting by 9to5Mac and GSMArena, compiled by the Tradingbird desk.

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