Lava Releases Virat Curve 5G at Rs 23,999 in India
Lava introduces its new mid-range 5G phone with a 60W charger and curved screen, available on Flipkart from September 28.
Key points
- Lava launches the Virat Curve 5G with 6 GB RAM and 128 GB storage.
- The phone is priced at 23,999 rupees but offers a launch deal at 19,999 rupees.
- It supports 60W fast charging and will be available on Flipkart from September 28.
Lava International has entered the mid-range 5G segment with the launch of the Virat Curve 5G. The device is positioned as a cost-effective option for users seeking high-speed connectivity without paying flagship prices, with a standard retail price of 23,999 rupees.
According to reporting by Rediff MoneyWiz, the smartphone will go on sale on Flipkart starting September 28. To encourage early adoption, the company is offering a launch discount that brings the price down to 19,999 rupees, making it one of the more affordable 5G handsets currently available in the Indian market.
Hardware specs focus on speed and storage
The Virat Curve 5G features a 6.5-inch curved display, which is designed to provide a more immersive viewing experience for media consumption. Under the hood, it is equipped with 6 GB of RAM and 128 GB of internal storage. This configuration is intended to handle multitasking and app usage smoothly, though it lacks the expandable storage options found in some competing models.
Battery life is a key selling point, with the device supporting 60-watt fast charging. This allows users to recharge the battery quickly, reducing downtime. However, the trade-off for this speed and the curved screen design is a slightly thicker chassis compared to flat-screen rivals, which may affect how the phone fits in the hand.
Limited color choices for buyers
While the technical specifications are competitive, the launch is limited to a single hardware variant. Customers can choose from three specific color options: Heritage Indigo, Makrana Ivory, and Ellora Slate. The lack of different storage or RAM tiers means buyers cannot upgrade to a higher-capacity model if their needs grow after the initial purchase.
Competitive pricing strategy for 5G
The launch price of 19,999 rupees undercuts many competitors who often price similar 5G devices above the 25,000 rupee mark. This aggressive pricing strategy is likely aimed at capturing market share from established brands that have focused more on their premium lines. For consumers, this offers a tangible saving of several thousand rupees for a device that meets current 5G network requirements.
The catch for early adopters is that the discounted price is only available during the initial launch window. After the promotional period ends, the price will revert to 23,999 rupees. Buyers should consider their immediate need for 5G connectivity against the long-term value proposition of this specific hardware configuration.
