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India's Q3 2026 Housing Sales to Rise 3 to 4 Percent

By Markets Desk · 2026-09-20 · 1 min read
A modern residential apartment building facade with balconies and glass windows
Illustration: Tradingbird

Residential sales in top Indian cities are projected to increase modestly this quarter. Developers are adjusting strategies to maintain momentum despite slower growth.

Residential sales in India's top seven cities are expected to rise by 3 to 4 percent in the third quarter of 2026. This follows a second-quarter total of 90,700 units. The market is shifting from rapid expansion to moderate growth. Buyers are scrutinizing prices and payment terms more closely than in previous years.

Knight Frank India projects country-level sales to remain higher than the 2025 festive period. However, the pace of growth will slow compared to prior festive seasons. Developers must offer flexible payment plans to sustain absorption. The festive season from Ganesh Chaturthi to Diwali remains a critical period for annual housing activity.

Launch activity remains robust

Residential launches in the top eight cities rose by 4 percent year-on-year in the first half of 2026. Anarock Group anticipates a 10 percent year-on-year increase in launches for the third quarter of 2026. This follows 97,000 units launched in the second half of 2025. Developers are focusing on location and absorption potential rather than broad-based reductions.

Buyers prioritize value and quality

Homebuyers are evaluating product quality and brand reputation with greater scrutiny. Kolte-Patil Developers notes a sustained demand for premium housing with differentiated amenities. Purchase decisions now hinge on location and payment flexibility. The overall value proposition is a key driver for closing deals.

Major developers target festive sales

Signature Global plans two large projects in Gurugram with a revenue potential of 100,000 to 120,000 crore rupees. One project is timed for Dussehra and Diwali to capture peak demand. Embassy Developments is preparing projects worth 100,000 crore rupees, primarily in Bengaluru. The company expects industry sales to remain broadly flat compared to last year.

Krishvi Group is also preparing new projects in Bengaluru. The source of these insights is GN auto markets/housing: housing prices. Unit volumes may decline slightly, but price appreciation will not offset this drop. The market is entering a phase of calibrated growth and selective demand.

Based on reporting by Business Standard, compiled by the Tradingbird desk.

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