Wix.com Shares Rise 6.5% to $83.53 Amid Insider Net Selling
Wix.com stock climbed 6.5% to $83.53 on September 21, 2026, despite a $3.2 million net insider sell-off over the last year.
Key points
- Wix.com shares rose 6.5% to $83.53 on September 21, 2026, trading well below the $225.93 GF Value estimate.
- The company's trailing P/E ratio is 11.4x, significantly lower than its five-year median of 102.5x.
- Insiders recorded a net selling of $3.2 million over the past 12 months, with sales of $3.4 million against purchases of $0.2 million.
Wix.com Ltd shares appreciated by 6.5 percent on September 21, 2026, closing at $83.53. This move occurred within a volatile trading range that has spanned from a 52-week low of $40.16 to a high of $185.99 over the past twelve months.
The price action places the stock significantly below its intrinsic value estimate. GuruFocus calculates a GF Value of $225.93, suggesting the current market price reflects a 63.0 percent discount relative to that metric.
Valuation Metrics Show Significant Discount
The company’s trailing twelve-month price-to-earnings ratio stands at 11.4x. This figure is substantially lower than the five-year median P/E of 102.5x, indicating that Wix is trading at a steep discount to its historical valuation levels.
However, this valuation advantage is complicated by the company’s financial condition. Wix remains unprofitable with negative cash flow, a factor that complicates the reliability of multiple-based valuation models for investors assessing long-term stability.
Growth Potential Offsets Profitability Weakness
GuruFocus assigns Wix a GF Score of 62 out of 100, positioning the firm above the average market participant. The score reflects a strong growth rating of 8 out of 10, which contrasts with weaker marks for profitability and financial strength.
Specific sub-scores highlight these constraints. Financial strength received a rating of 3 out of 10, while profitability scored 4 out of 10. Valuation and momentum both received 2 out of 10, underscoring the tension between growth expectations and current earnings performance.
Insiders Sell More Than They Buy
Insider activity over the last 12 months reveals a net selling pattern. Company insiders purchased shares worth $0.2 million but sold $3.4 million, resulting in a net outflow of $3.2 million.
This selling behavior aligns with mixed sentiment among other market participants. While seven gurus hold positions in the stock, nine trimmed their stakes recently, indicating cautious positioning despite the apparent valuation discount.
