Disney Raises Streaming Prices, Ad-Free Plans Jump to $21.49

Disney has raised prices for Disney+ and Hulu subscriptions. The changes took effect immediately. Most plans cost more, with ad-free options seeing the biggest jumps. This update affects millions of monthly subscribers.

The ad-free "Premium" tiers are now $21.49 per month. The combined bundle costs $21.99. These prices are roughly two dollars higher than before. Ad-supported plans also increased, though by a smaller amount.

Ad-free plans face steepest hikes

The premium, ad-free Disney+ plan is now $21.49. The Hulu premium plan matches this price. Previously, both services cost $18.99 each. The increase is about two dollars per month for these users.

The Disney+ and Hulu premium bundle costs $21.99. It was previously $19.99. This makes the bundle only fifty cents more expensive than a single premium service. That small difference encourages users to buy both.

Ad-supported tiers see smaller rises

Ad-supported Disney+ and Hulu now cost $12.49 each. They were previously $11.99. This is a fifty-cent increase per month. The ad-supported bundle remains unchanged at $12.99.

According to 9to5Mac, the bundle strategy is clear. By keeping the bundle price low, Disney makes single subscriptions seem poor value. Users are pushed toward combining the two services for convenience.

Strategy pushes users toward bundles

The pricing structure discourages choosing just one service. The bundle is nearly as cheap as a standalone ad-free plan. This limits consumer choice and increases Disney's revenue per user.

Subscribers will see these new rates immediately. There is no grace period or grandfathering mentioned. The core trade-off is higher cost for uninterrupted viewing or a bundle deal.