Top Creators Bring AI Workflows to Los Angeles

Rebecca Zamolo, Matt Slays, and Vincent Marcus are bringing their AI-driven workflows to a new industry event in Los Angeles. The trio, who collectively command audiences in the tens of millions, will break down how they integrate artificial intelligence into their daily production processes. This event serves as the opening act for a larger conference, signaling a shift toward technology as a core component of the creator economy.

Held on September 29, the inaugural AI Creator Day is presented in partnership with What's Trending. It will feature sessions on scaling businesses, producing original AI series, and extending intellectual property into new formats. The event aims to move beyond hype, focusing instead on the practical mechanics of how creators are currently using these tools to grow their reach and monetize their content.

Creators discuss practical scaling methods

Zamolo and Slays, a husband-and-wife duo with over 50 million combined followers, will share how they use AI to streamline content production. They have developed specific formats, such as guessing challenges and AI-assisted daily vlogs, that turn the technology into a central feature of their content. According to reporting from GN technics/ai (en-US), they view these tools as a way to unlock new brand partnerships rather than just a cost-saving measure.

The session is moderated by Chris Detert, co-founder of Influential, a marketing firm that connects brands with creators. Detert will provide context on how these individual practices fit into a broader network of over three million creators. The focus is on the transition from using AI as a novelty to adopting it as a standard operational tool for business growth.

Production models shift for AI series

Darin Stewart, director of "The Arc," will discuss the challenges of producing an original series built around AI tools. "The Arc" recently had its world premiere in London, offering a case study in how traditional artists can be trained to work with new technology. Stewart will explain the collaboration dynamics required to keep human creativity at the center of the process while leveraging AI for efficiency.

This session addresses a key trade-off in the industry: the potential for lower barriers to entry versus the need for specialized training. Stewart’s insights aim to demystify the production model, showing that AI does not replace the creative vision but rather reshapes the workflow. This is particularly relevant for small teams that lack the resources of large studios but still want to produce high-quality serialized content.

Extending intellectual property beyond video feeds

Vincent Marcus, an impressionist and character creator, will join Katherine Rundell from Cantina to explore how AI allows creators to extend their brands. The conversation focuses on moving beyond short-form video into interactive experiences and persistent worlds. This represents a significant shift in how creators think about their intellectual property, viewing it not just as content to be consumed, but as a platform for engagement.

The discussion will cover the balance between creator control and technological possibility. Marcus and Rundell will outline what remains in the creator's hands as they build formats that did not exist a year ago. This session highlights the strategic aspect of AI adoption, where the goal is to create new revenue streams and deepen audience relationships through immersive, technology-enhanced storytelling.