YouTube Launches AI Custom Feeds to Let Users Curate Content

YouTube announced on Wednesday that it is launching a feature called custom feeds. This tool allows users to create personalized video streams using artificial intelligence.

The new system relies on Google's Gemini AI model. Users can describe their desired viewing preferences in plain English. The AI then builds a dedicated feed based on those specific instructions.

How the custom feed creation works

You type a description of your interests into a prompt box. For example, you might ask for relaxing videos for a commute. The AI processes this request and generates a tailored list of recommendations.

This feed appears as a new tab pinned to the top of your home page. It sits alongside your standard recommendations, giving you a quick way to switch between different types of content without searching manually.

Why YouTube is adding this tool now

YouTube hosts over 20 billion videos, according to the company. Finding relevant content in such a massive library can be difficult. This feature aims to help users explore topics more easily by filtering out unwanted results.

Other social networks have already adopted similar strategies. Platforms like Bluesky, Threads, and Spotify have launched AI-powered tools that let users define their own algorithmic preferences. YouTube is following this broader industry trend to stay competitive.

Availability and potential limitations

Support for multiple custom feeds will start rolling out next month. The feature will be available on both web browsers and mobile devices. Users can create several feeds to suit different moods or activities.

However, this tool does not replace your main feed. The standard recommendation engine still operates as before. You must actively choose to view a custom feed to see its specific content, which adds a small step to your daily routine.