Roblox Expands AI Tools and Payment Options

Roblox is broadening its AI-powered game creation tools and allowing developers to release games outside its main platform. At its recent developer conference, the company announced that its natural language building feature is moving beyond New Zealand to include Serbia and Singapore. This expansion aims to make game development more accessible by reducing the need for advanced coding skills.

Alongside these creative tools, Roblox is introducing new financial products for creators. These include a digital wallet for daily payouts and a physical card for spending earnings. The company says creators have earned over five billion dollars since 2013, and these new tools are designed to give them more control over their income.

AI tools get broader access

The feature known as Build allows users to create games using simple text prompts. While it was previously limited to a small pilot group, it is now available in more countries and on desktop computers. This shift is significant because it lowers the barrier to entry for new developers. However, the catch is that the quality of the output still depends heavily on how specific and clear the user’s prompts are.

Roblox is also adding new capabilities to non-player characters, or NPCs. Later this year, these AI-driven characters will be able to playtest games to identify bugs or balance issues. This could save developers time during the testing phase. The trade-off is that these features rely on robust server-side processing, which may impact performance for complex, large-scale games.

Games moving beyond the app

A major change is the ability for creators to publish their games as standalone apps on mobile, PC, and consoles. Roblox will act as the underlying engine, but the final product will exist outside the Roblox ecosystem. By the end of the year, players will also be able to join games directly through a web browser link. This move aims to capture a wider audience who may not want to install the main Roblox app.

This strategy shifts the company’s focus from just bringing players to its platform to extending the reach of what developers build. According to GN technics/gaming (en-US), this approach is designed to increase engagement both inside and outside the existing user base. The downside for users is potential fragmentation, as game updates and social features might differ between the in-app and standalone versions.

New payment options for creators

Roblox is launching a wallet service that allows creators to withdraw earnings to their bank accounts by the end of each business day. This service is initially available to U.S. users aged 18 and older, in partnership with Airwallex. A physical Roblox Card is also planned for next year, allowing creators to spend their earnings at retail locations.

These financial tools address a long-standing pain point for independent developers who previously had to wait for periodic payouts. The benefit is faster access to capital for reinvesting in their projects. However, the availability is currently limited to specific regions and age groups, meaning many international and younger creators will have to wait for further expansion.