NewsTradingSentimentCalendarCommunityBriefing
Tech

Apple Designs First Native Game Controllers for iPhone

By Tech Desk · 2026-09-13 · 2 min read
A matte black game controller with dual thumbsticks and a directional pad resting on a wooden desk
Illustration: Tradingbird

Apple is developing its own game controllers for iPhone, potentially under the Beats brand, to capture a larger share of the mobile gaming accessory market.

Apple is actively designing its first dedicated game controllers for the iPhone, according to new reports corroborating code found in recent macOS beta versions. This marks a significant shift for the company, which has previously relied on selling third-party accessories like the Backbone One and SteelSeries Nimbus+ through its retail stores. By creating its own hardware, Apple aims to capture a larger portion of the mobile gaming accessory market that has grown alongside the popularity of high-end games on iOS.

The discovery stems from model identifiers T6502 and T1057 found in system code, suggesting two distinct devices are in development. These controllers are expected to feature standard gaming inputs such as a directional pad, dual thumbsticks, and haptic feedback motors. Reports also indicate the inclusion of motion sensors, including an accelerometer and gyroscope, which would enable motion-controlled gameplay. However, the exact physical design and form factor of these devices remain unknown, as no visual prototypes have been released.

Beats Brand Likely to Lead Launch

Bloomberg’s Mark Gurman suggests that these devices may ultimately be released under the Beats brand rather than the main Apple label. This branding decision is strategic, as Beats accessories typically target lower price points and use slightly more cost-effective materials. This approach would make the controllers more accessible to a broader audience who may not be willing to pay the premium associated with core Apple hardware.

The project is reportedly being overseen by Beats executives, indicating a dedicated push to integrate gaming hardware into their accessory lineup. For consumers, this means a potential option for a controller that is natively optimized for Apple’s ecosystem, potentially offering better integration with iOS and macOS than third-party alternatives, albeit at a potentially higher cost than generic Bluetooth controllers.

Ecosystem Expansion and Gaming Growth

While users can currently connect third-party controllers, including PlayStation and Xbox pads, to their Apple devices, a native Apple or Beats controller would streamline the experience. This move could also strengthen the gaming ecosystem on the Apple TV 4K, providing a unified hardware solution for both mobile and living room gaming. As the library of AAA titles on iOS and Mac becomes more sophisticated, having a dedicated, first-party controller could help boost engagement and retention in the Apple gaming space.

Trade-Offs for Mobile Gamers

The primary trade-off for consumers is cost versus convenience. While third-party options like the Backbone One offer a clamping form factor that attaches directly to the phone, a traditional handheld controller will likely be a separate device. This adds to the bulk of what a user needs to carry but may offer better ergonomics and battery life. The catch is that until these devices are officially released, gamers must rely on existing third-party solutions, which may lack the deep system-level integration that an Apple-made controller would provide.

Based on reporting by 9to5Mac, compiled by the Tradingbird desk.

Read next

More in Tech

More from the Tech desk

All desk stories