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Samsung Gains Foldable Sales After Apple Launch

By Tech Desk · 2026-09-17 · Updated 2026-09-17 03:04 UTC
A sleek, rectangular smartphone with a visible hinge mechanism in the center, resting on a smooth, reflective surface.
Illustration: Tradingbird

Samsung's Galaxy Z Fold 8 sales in Korea jumped 10 percent following the debut of Apple's iPhone Duo, with industry sources attributing the boost to buyers opting for the significantly cheaper Samsung device after waiting to see Apple's first foldable.

  • Yonhap News Agency reports that the sales surge was driven by consumers who delayed purchases to compare options but ultimately chose Samsung, citing the iPhone Duo's higher cost in Korea where the 256GB model costs over 3.29 million won compared to Samsung's 2.28 million won.

    Source: Yonhap News Agency

  • Samsung's Galaxy Z Fold 8 saw a 10 percent sales boost in Korea after Apple revealed its first foldable phone, with many buyers choosing the cheaper Samsung option.

    Source: koreatimes.co.kr
Based on reporting by koreatimes.co.kr and Yonhap News Agency, compiled by the Tradingbird desk.

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