NewsTradingSentimentEventsCommunityBriefing
Sign in
Tech LIVE

Apple Prototypes Screen-Less Fitness Band to Rival Whoop

By Tech Desk · · Updated 2026-09-22 17:15 UTC
A minimalist view of a thin fabric wristband with a small, smooth, rounded computing module attached to the side.

Apple is developing a screen-less fitness band with a fabric strap and wrist-mounted sensors to rival competitors like Whoop, a move championed by executive Eddy Cue. While the device remains in the prototype stage with a potential 2028 release, it signals a shift toward minimalist health tracking interfaces.

  • According to MacRumors, the device features a fabric band attached to a wrist-worn computing module, with internal interest driven by Eddy Cue’s push for simpler, display-free wearables. If approved, the project is not expected to launch before 2028, potentially yielding to upcoming AI glasses and camera-equipped AirPods.

    Source: MacRumors

  • Apple is testing a fabric-based health tracker without a display, aiming to compete with dedicated fitness bands.

    Source: AppleInsider
Based on reporting by AppleInsider and MacRumors, compiled by the Tradingbird desk.

Read next

More in Tech
A smartwatch resting on a wooden table next to a recumbent exercise bike.
Tech · Wearables

Study: Popular Smartwatches Overstate Calorie Burn by up to 25%

New research reveals that leading fitness trackers consistently overestimate energy expenditure, potentially skewing weight loss goals.

2026-09-22
A thin fabric wristband with a small, smooth sensor module attached
Tech · Wearables

Apple Builds Screenless Band to Rival Whoop and Oura

Apple is prototyping a screenless health band to compete with specialized fitness rivals, with a potential launch as early as 2028.

2026-09-22
A flat-vector illustration of a smartwatch with a textured band resting on a wooden surface.
Tech · Wearables

The WATCH Adds Frequency Therapy to Standard Smartwatch Metrics

TLS launches a wearable that combines standard health tracking with proprietary frequency transmissions and a specialized band.

2026-09-22

More from the Tech desk

All desk stories