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US Consumer Sentiment Falls Amid Inflation and Rising Grocery Costs

By Markets Desk · 2026-09-18 · 2 min read
A glass jar of canned sardines and a lemon wedge on a wooden table.
Illustration: Tradingbird

US consumer sentiment dropped to 51.7 in August as inflation persisted. Shelf-stable seafood sales rose despite higher prices, while fresh and frozen categories faced volume declines. Gasoline costs and economic uncertainty weighed on household budgets.

The University of Michigan Consumer Sentiment Index fell to 51.7 in August. This marked a decline from 55.2 in July and 58.2 in August of the previous year. Consumer confidence ended a two-month rebound during the month. The drop was most significant among older and lower-income households. Fuel and grocery costs remained primary drivers of economic concern. Gasoline prices averaged $4.07 per gallon in late August. These high energy costs directly impacted grocery shopping habits. In-office attendance is rising, increasing demand for fuel. This trend continues to strain household budgets across the US.

Shelf-stable seafood posted strong growth despite inflationary pressures. Sales by value increased by 16 percent to $390 million in August. Volume sales rose by 5.7 percent year-over-year. Prices for this category increased by more than 10 percent. Sardines led the category with a 42.3 percent increase in sales value. Tuna remained the largest segment with $273 million in sales. Canned salmon also saw strong performance with 21 percent value growth. These results contrast with the stagnation seen in fresh and frozen seafood. The durability of canned goods offers a stable option for consumers. This segment continues to outperform its fresh counterparts significantly.

Fresh and Frozen Seafood Lag

Fresh seafood sales by value grew 2.2 percent to $840 million. Volume sales fell by nearly 2 percent in August. Inflation in this category rose by 2.8 percent. Salmon sales growth slowed to 2.9 percent from a 5.9 percent annual rate. Analysts link this to weaker sales in salad and leafy greens. Fresh trout was an exception with 10.8 percent value growth. Other refrigerated species like shrimp and lobster saw declines. Frozen seafood inflation reached 8.8 percent in August. Sales by value rose 6.4 percent to $824 million. However, volume sales dropped by 1.4 percent. Frozen shrimp sales fell 4.4 percent by volume. Frozen crab value surged 17 percent with only 3 percent volume growth.

Inflation and Consumer Behavior

Food-at-home inflation remained flat from July to August. It increased 2.2 percent compared to the same month last year. The Bureau of Labor Statistics reported these CPI figures. Analysts from GN markets/inflation (en-US) noted the impact on sentiment. Gasoline prices stayed above $4.00 per gallon all month. Higher energy costs reduce disposable income for groceries. Consumers are shifting toward shelf-stable options for cost management. This trend supports the growth in canned seafood sales. Fresh and frozen categories face higher price sensitivity. The overall economic environment remains challenging for households. Weather factors like El Niño may affect future supply chains. These external risks could further complicate price stability.

Based on reporting by SeafoodSource, compiled by the Tradingbird desk.

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