NewsTradingSentimentCalendarCommunityBriefing
Tech LIVE

Lexus ES EV Arrives in Korea with New Platform

By Tech Desk · 2026-09-14 · Updated 2026-09-14 03:44 UTC
A sleek, silver electric sedan parked on a smooth, reflective surface with a minimalist background
Illustration: Tradingbird

Lexus Korea has opened preorders for the eighth-generation ES, introducing its first battery electric models on the GA-K platform. The new lineup breaks traditional pricing norms by undercutting hybrid costs, offering the electric ES 350e starting at $53,000 alongside a guaranteed residual value program.

  • According to GN auto tech/ev: electric vehicle, the new ES lineup features a notable pricing inversion where the entry-level electric model starts below the hybrid version, with the ES 350e Premium listed at approximately $53,000 compared to the ES 350h Premium at $54,000. The source also highlights a new 'Amazing Switch' financing program that guarantees a 50% residual value for the electric variant after three years to mitigate depreciation concerns.

    Source: biggo.com
  • The eighth-generation Lexus ES is coming to the Korean market, introducing the sedan's first battery electric version alongside updated hybrids. Lexus Korea has opened preorders for the model, which aims to redefine the premium sedan segment with a focus on comfort and electrified performance.

    Source: mk.co.kr
Based on reporting by mk.co.kr and biggo.com, compiled by the Tradingbird desk.

Read next

More in Tech

More from the Tech desk

All desk stories
  • A close-up of a curved, glossy black glass surface reflecting a soft blue light.
    Illustration: Tradingbird

    Samsung Display Sets New Standard for Gaming Screens

    A new 6.9-inch OLED panel combines 2K resolution with a 165Hz refresh rate while significantly lowering power usage. This display debuts in Vivo's iQOO 16, marking a shift in how high-end gaming phones are built.

    2026-09-14
  • A vast industrial server room featuring rows of black cabinets and blinking status lights.
    Illustration: Tradingbird

    AI Executives Warn Safety Measures Lag Behind Rapid Development

    Top figures in the artificial intelligence industry are publicly expressing concern that current safety protocols are not evolving fast enough to match the speed of new model releases. This warning comes amid a broader debate on how to balance innovation with public safety.

    2026-09-14
  • A sleek black wristband with a small circular sensor resting on a wooden table next to a glass of water.
    Illustration: Tradingbird

    Whoop Sees Surge in Female Users Across Gulf Region

    Whoop reports a 90% jump in female members across the GCC, signaling a major shift in how women in the region approach health tracking.

    2026-09-14