Whoop Sees Surge in Female Users Across Gulf Region
Whoop reports a 90% jump in female members across the GCC, signaling a major shift in how women in the region approach health tracking.
Whoop has reported a significant rise in female membership across the Gulf Cooperation Council, with numbers growing by more than 90% over the past year. Ami Bhatt, the company’s chief medical officer, stated that this increase is consistent across every GCC market the company tracks, indicating a broad regional trend rather than an isolated spike.
The device is a black wristband that monitors sleep and recovery without a traditional screen. This shift suggests that women in the region are increasingly adopting continuous health monitoring to gain deeper insights into their physical well-being, moving beyond simple step counting to more complex physiological data.
Female users outpace male growth
Globally, the number of women in the Whoop community has more than doubled, growing at a faster rate than male users. Women now represent approximately one in four new members. The growth is particularly pronounced among older demographics, with the number of female users aged 40 and over tripling since January 2025.
The fastest year-on-year growth was seen in two specific age brackets. Women over 60 saw a 138% increase, while those under 20 recorded a 131% rise. This broadens the user base significantly, showing that interest in continuous health tracking is not limited to a single generation of athletes or tech enthusiasts.
Focus on reproductive health data
In GCC countries, menstruation is the second most frequently logged entry by members. In response, Whoop is investing in research related to menstrual cycles, pregnancy, menopause, and strength training for female athletes. This focus aims to create more accurate algorithms that account for the unique physiological variations experienced by women.
To support this, the company recently partnered with Natural Cycles, a fertility tracking app. The integration allows compatible Whoop devices to automatically transfer nighttime skin temperature data to the app. This helps users connect reproductive health metrics with sleep and recovery data, providing a more comprehensive view of daily well-being.
Subscription model and regional expansion
Unlike many other fitness tracker manufacturers, Whoop operates on an annual subscription model. This means the hardware is often provided at a lower upfront cost, but users must pay for continuous service. This structure aligns with the company’s focus on ongoing data analysis and personalized health insights rather than one-time hardware sales.
The company is also expanding its physical presence in the region. Following a recent funding round led by major investment firms, Whoop CEO Will Ahmed announced plans to open a second office in the UAE. This expansion underscores the strategic importance of the Middle East market as the company continues to grow its global user base.
