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Volvo's US EV Floor Jumps to $60,000 as Cheaper Models Vanish

By Tech Desk · 2026-09-15 · 2 min read
A sleek electric vehicle charging cable plugged into a port on the side of a car
Illustration: Tradingbird

Volvo is raising the entry price for electric vehicles in the US by removing its two cheapest models. This leaves a significant gap in the lineup until a new, more affordable option arrives.

Volvo is significantly reducing its electric vehicle options in the United States, a move that pushes the brand's lowest-priced EV to nearly $60,000. After discontinuing the compact EX30, the company plans to remove the EX40 from the US market after the 2027 model year. This decision leaves the larger EX60 as the most affordable choice for American buyers, starting at $59,795 including destination fees.

According to reporting from GN auto tech/ev: electric vehicle, this shift creates a substantial price barrier for consumers who previously had access to more budget-friendly Volvo EVs. While the outgoing EX40 started at $56,545, the replacement EX60 is not only more expensive but also a different class of vehicle. Shoppers will pay a premium for the new model, which offers slightly better range but comes with a higher upfront cost.

Higher Costs for Entry-Level Buyers

The removal of the EX40 means that anyone looking to buy a new Volvo electric vehicle in the US must now step up to the EX60. This model offers an EPA-estimated range of 307 miles, which is a modest improvement over the 296 miles provided by the EX40. However, the trade-off is clear: consumers are paying more for what is essentially a similar driving experience in a larger body.

This pricing strategy raises questions about accessibility in the EV market. A starting price near $60,000 places the vehicle out of reach for many households, even though electric cars often save money over time through lower fuel and maintenance costs. The loss of a sub-$57,000 option may slow adoption among price-sensitive shoppers who were considering Volvo as a mid-tier alternative to luxury brands.

A Cheaper Crossover Is Coming

The gap in Volvo's lineup may not last long. Reports indicate that the company is developing a new electric crossover called the EX50, expected to debut by the end of 2027. This vehicle is projected to cost less than $50,000, which would effectively restore a more affordable entry point for the brand in the US market.

Volvo has already filed to trademark the EX50 name, signaling that the project is moving forward. The new model is expected to use the same SPA3 platform as the EX60, which should provide similar benefits in terms of charging speed and interior space. If priced as anticipated, the EX50 could address the affordability concerns created by the recent lineup cuts.

Charging Access and Long-Term Value

Despite the higher initial cost of the current lineup, Volvo emphasizes the practical benefits of its newer models. The EX60 features an 800V system that can add 165 miles of range in just 10 minutes. It also includes a built-in NACS port, allowing drivers to use Tesla Superchargers without needing an adapter. This connectivity expands charging options significantly, which is a critical factor for long-distance travel.

For potential buyers, the decision to purchase now or wait for the EX50 depends on individual needs. Those who need a vehicle immediately face higher prices and fewer choices. However, those who can wait may find the upcoming EX50 offers better value. Ultimately, the total cost of ownership, including fuel savings and reduced maintenance, remains a key consideration for anyone entering the electric vehicle market.

Based on reporting by The Cool Down, compiled by the Tradingbird desk.

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