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Apple Tests Gaming Controller Waters Under Beats

By Tech Desk · 2026-09-13 · Updated 2026-09-13 18:27 UTC
A matte black handheld game controller with dual analog sticks and a directional pad resting on a wooden desk
Illustration: Tradingbird

Apple is reportedly developing two gaming controllers for iPhone under the Beats brand, with internal code revealing specific hardware components and codenames. This strategic move aims to tap into the gaming market with potentially lower-cost devices that reflect Beats' cultural identity, bypassing the premium Apple branding for this initial foray.

  • According to GN technics/gaming (en-US), citing Mark Gurman, the two distinct controller models identified in recent macOS code are codenamed T6502 and T1057, with Beats executives leading the engineering efforts. The report suggests Apple may leverage the Beats label to offer a more affordable option with aesthetics that better align with gaming culture, though no specific launch date has been provided.

    Source: Engadget
  • Apple is reportedly preparing to release its own gaming controllers, potentially bypassing its main brand in favor of the more casual Beats label.

    Source: Engadget
Based on reporting by Engadget and Engadget, compiled by the Tradingbird desk.

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