Retailer Adds Apple Charger to iPhone 18 Pro Deals
A UK retailer is including a £1 Apple charger with iPhone 18 Pro purchases to offset the frustration of missing accessories in the box.
Key points
- Joybuy includes a £1 Apple charger with iPhone 18 Pro purchases in the UK.
- Trade-in discounts can reach up to £800 for eligible older devices.
- The new phone features a mechanical camera aperture and up to 36 hours of video playback.
One of the most persistent complaints about modern smartphones is that they no longer come with a charger in the box. While manufacturers argue this reduces electronic waste, many consumers find it inconvenient to purchase an additional accessory just to power their new device. In response to this friction, a UK-based retailer has introduced a deal that bundles an official Apple charger with the purchase of the iPhone 18 Pro.
The offer, reported by Creative Bloq, sees Joybuy selling a certified Apple charger for just one pound with every iPhone 18 Pro order. This move aims to make the transition to a new phone smoother by removing the immediate need to buy a cable and adapter separately. It stands out in a market where most competitors simply direct customers to buy accessories at full price or offer them as optional add-ons.
Trade-in discounts reach eight hundred pounds
The charger bundle is part of a broader discount strategy. Joybuy is offering trade-in credits of up to £800 for eligible older devices, which can be applied directly to the cost of the new phone. Customers trading in an iPhone 17 Pro or Pro Max can claim an additional £20 voucher on top of the base credit. This combination of reduced upfront cost and included accessories aims to provide significant savings compared to buying the device at full retail price.
New camera aperture changes photo control
Beyond pricing, the iPhone 18 Pro introduces a significant hardware change for photographers. The device features Apple’s first mechanical aperture system, allowing users to physically adjust the lens opening. This provides greater control over depth of field and light intake, similar to traditional camera systems. Users can widen the aperture for low-light shots or narrow it for landscapes, offering creative flexibility that previous smartphone models lacked.
Battery life extends to thirty-six hours
Apple claims the new device offers the longest battery life in an iPhone to date. The 18 Pro is rated for up to 36 hours of video playback, while the larger Pro Max model reaches 45 hours. This endurance is supported by a more efficient 2-nanometer chip and a redesigned cooling system. However, the catch remains the initial cost, as these savings depend heavily on the value of the trade-in device provided by the buyer.
