Beats 360 Launch at $350 with Lighter Design and Swappable Cushions
Beats introduces the 360 headphones at $350, offering a lighter build and customizable ear cushions compared to Apple's premium models.
Key points
- Beats 360 headphones are priced at $350, which is $200 less than the Apple AirPods Max.
- The device features 32-hour battery life, improved ANC, and interchangeable ear cushions for customization.
- The headphones support cross-platform connectivity for both Apple and Android users via a custom chip.
Beats has released its new flagship over-ear headphones, the Beats 360, priced at $350. The device is positioned as a direct alternative to Apple's $550 AirPods Max, aiming to address common complaints about weight and long-term comfort while retaining high-end audio features.
According to XDA Developers, the new model solves several key issues found in Apple's expensive over-ear options. The Beats 360 are significantly lighter and feature interchangeable ear cushions that allow for bold customization, offering a more practical daily driver for a lower price point.
Lighter build with customizable comfort
The headphones feature a precision-engineered acoustic system with improved active noise cancellation that is 1.75 times better than the Beats Studio Pro. Users can swap between breathable Performance Knit cushions and a higher-end UltraPlush version, which are sold separately for between $9.99 and $50. This modularity addresses the common issue of ear pads degrading over time, allowing users to replace them without buying a new pair.
Cross-platform compatibility and battery life
The device supports Spatial Audio, Dolby Atmos, and Adaptive EQ, providing a wide soundstage with detailed highs and lows. It offers 32 hours of battery life with noise cancellation on or off. The custom chip ensures seamless connectivity across both Apple and Android ecosystems, including support for Android Fast Pair and Audio Switch, making it a versatile option for mixed-device households.
Trade-offs in design and controls
While the headphones include an IPX4 sweat and water resistance rating and physical buttons for control, they do not fold up for storage. They come with a magnetic soft case that offers better protection than the partial case included with the AirPods Max. The trade-off for the lighter weight and swappable parts is a design that prioritizes durability and comfort over compact portability.
