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Amazon Updates Alexa with New Voice and Personality Options

By Tech Desk · 2026-09-12 · 2 min read
A small cylindrical smart speaker with a fabric mesh exterior sits on a wooden table.
Illustration: Tradingbird

Amazon has expanded customization controls for Alexa, allowing users to select from eight distinct voices and five personality styles. These updates offer more control over the tone of interactions without altering the assistant's core capabilities.

Amazon has introduced a new set of customization options for its Alexa virtual assistant, giving users more control over how the device speaks and interacts. As reported by Engadget, eligible users can now choose from eight different voice types and five distinct personality styles, ranging from neutral to playful. This move aims to make the AI experience less rigid and more tailored to individual preferences, moving away from the single, often criticized default voice that has defined the assistant for years.

The new features include personality presets such as Sassy, Chill, and Brief, which alter the tone and length of responses. While these changes add a layer of fun and variety, they do not improve the accuracy or intelligence of the underlying AI. The assistant remains capable of the same tasks as before; the difference lies solely in the delivery. Users can access these settings through the Alexa app or by simply asking the device to change its voice or personality style.

Personality styles adjust tone not capability

The five available personality options are designed to cater to different communication preferences. The Brief style offers concise answers for those who value efficiency, while the Chill style adopts a casual, conversational approach. The Sweet style provides a warmer and more encouraging tone, and the Sassy style introduces a playful, witty edge. The latter includes an adults-only warning, as it may use colorful language or make light of user questions, though it is not explicitly inappropriate.

It is important to understand that these personality styles are cosmetic changes to the interaction style. They do not unlock new features or enhance the AI’s ability to process complex requests. The core functionality remains identical regardless of which style is selected. This distinction is crucial for users who might expect improved performance or smarter responses, as the changes are strictly limited to how the assistant phrases its answers.

Settings are specific to each device

One significant limitation of these new options is that they are applied on a per-device basis. If you have multiple Echo speakers or smart displays throughout your home, changing the voice or personality on one device does not automatically update the others. To ensure a consistent experience, users must navigate to the settings for each individual device and select the desired voice and personality style. This requires a bit of extra effort for households with several Alexa-enabled products.

The process involves opening the Alexa app, selecting the specific device, and accessing the device settings menu. From there, users can browse the available voice types and personality styles. While the interface allows for easy swiping and selection, the lack of a global setting means that maintaining consistency across a smart home setup requires manual intervention for every single unit. This is a trade-off for the flexibility of having different voices in different rooms, but it adds a layer of complexity for users seeking a unified experience.

Older celebrity voices are no longer available

Long-time users of Alexa may recall the option to use celebrity voices, such as those of Samuel L. Jackson or Melissa McCarthy. These features, which were popular for years, are no longer part of the current customization menu. The new voice options are distinct from these retired celebrity personas and represent a fresh set of choices for users. Additionally, the new settings do not alter the wake word, meaning users still need to say

Based on reporting by Engadget, compiled by the Tradingbird desk.

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