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iPhone 18 Pro Pre-Orders Show Muted Initial Demand

By Tech Desk · 2026-09-15 · Updated 2026-09-15 12:00 UTC
A sleek modern smartphone with a large camera module resting on a minimalist white surface
Illustration: Tradingbird

Initial pre-order data for the iPhone 18 Pro indicates softer-than-expected demand, leading analysts to lower production forecasts. New reporting from 9to5Mac suggests this lukewarm start may largely be due to consumers waiting for the iPhone Duo, while noting that shipping delays are a crude metric for true sales volume.

  • 9to5Mac reports that analyst Jeff Pu attributes the muted demand to the upcoming iPhone Duo, suggesting many buyers are holding off to wait for that release. The outlet warns that interpreting these wait times as a sales slump is difficult given that actual unit sales data remains private and supply constraints are still a significant unknown.

    Source: 9to5Mac

  • Initial wait times for Apple's latest flagship phones suggest a softer start than anticipated, prompting analysts to adjust production forecasts downward.

    Source: MacRumors
Based on reporting by MacRumors and 9to5Mac, compiled by the Tradingbird desk.

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